Integrate Innovation With Imagination As a very young account exec, I developed a sweepstakes program and accompanying ad for a packaged goods brand. Totally unaware that the client had a
The Adidas Brand used sales promotion to increase global sales and marketing to become the fastest growing brand of 2017. This information was published in a comprehensive BrandZ Global Brand
Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional connection. The first time I
The sole objective of your sales promotion landing page is to convert! To have the visitor take immediate action. When you create a sales promotion, you will get your
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs
Companies use promotional items for many reasons for their business: Branding an event, a leave behind gift at a meeting, community outreach, trade show pre-promotion as well as on-site promotional
