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Posts by Matt R.

link to DIY Sweepstakes: Can you make them work for you?

DIY Sweepstakes: Can you make them work for you?

Everyone loves a giveaway because everyone loves getting something for free. And a tried and true marketing technique that is being used more and more is a sweepstakes. The proliferation of social...

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link to Is Your Branding Standing the Test of Time? 5 Simple Steps to Build Your Brand (I’m partial to #5)

Is Your Branding Standing the Test of Time? 5 Simple Steps to Build Your Brand (I’m partial to #5)

I think it’s safe to say we’ve all heard the stories about the big brands like Nike and Coca Cola and how they have changed but maintained the essence of their brands through time. And yet, there...

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link to Instill Loyalty Using Social Media Promotion (Engage From 4 Different Directions)

Instill Loyalty Using Social Media Promotion (Engage From 4 Different Directions)

 How Social Media Differs From Traditional Media Traditional media relies on creating a brand campaign and controlling the message. Social media has consumers interacting as a community on 4...

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link to Sales Promotions Gone Wrong

Sales Promotions Gone Wrong

Embarrassing Promotional Push Back By Personnel We’ve all been there. The moment of truth; where we experience sales promotions gone wrong as consumers. While attempting to redeem a dinner coupon...

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link to Betting On The Millennial Generation’s Business (A Totally Different Mindset)

Betting On The Millennial Generation’s Business (A Totally Different Mindset)

Las Vegas is Quick to Identify Opportunity With 83 million of them coming of age, Las Vegas is betting on the Millennial generation’s business. The big red flag is that they don’t seem to like...

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link to Top Corporate Gifts for 2015

Top Corporate Gifts for 2015

It’s time to start finalizing your plans for your corporate holiday gifts if you want to be handing them out in 2015. Yes, it’s still October, but to be perfectly honest, as we get into November...

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