What's Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times. The first time Pareto saved my butt I had been working a Marketing Manager at a time...
Posts by Matt R.
We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have...
Top 5 Companies That Have a Business Podcast and Why You Should Too
In 2017, advertisers spent an estimated $220 million on podcasts alone. Many people incorrectly thought that the podcast's popularity would be fleeting and that their acclaim would quickly wane....
Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional...
A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...
What’s the World Saying? Is Reputation Management Necessary?
Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...