As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new...
Posts by Matt R.
Successful Magazine Sweepstakes Promotions for a Changing Medium
[caption id="attachment_2094" align="alignleft" width="150"] As digital media expands precision in appealing to a specific audience is the key to success.[/caption] As digital media expands,...
Even before you get the first customers for your business you need to be thinking about how you are going to build your customer loyalty programs. How will you convey the value and benefits of using...
A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes. Obviously, consumers are attracted...
Even the extremely successful new product launch geniuses of Apple computer suffered from ‘bendgate’ soon after the launch of the iPhone 6. If you are ever involved in a new product development...
Customer needs and priorities are continually changing. [caption id="attachment_1953" align="alignleft" width="150"] Customers as business innovators may uncover issues you never...