Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...
Master The Perfect Sales Pitch

Master The Perfect Sales Pitch

Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader’s attention. When you are making a winning sales pitch you got a maximum of five minutes to make the sale. Five minutes to make your pitch may sound crazy....
5 Ways Sales Promotion Boosts Content Marketing

5 Ways Sales Promotion Boosts Content Marketing

Spark The Imagination And Motivate Action Here are 5 ways sales promotion boosts content marketing effectiveness as the emotional motivator that closes the loop, inspires the imagination and makes the sale. Engaging customers and prospects with relevant content, that...
How To Promote A Successful Kiosk

How To Promote A Successful Kiosk

Knowing how to promote a successful kiosk can get you a piece of the specialty retail industry, which generates an amazing $12 billion annually. I once heard Martha Stewart speak on a talk show appearance about how she got her start selling pies at a bake sale. After...