What's Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times. The first time Pareto saved my butt I had been working a Marketing Manager at a time...
Category: Examples
Can Sales Promotions Stay True To Your Brand Guide (4 Examples That Affected Brand Image)
Integrate Innovation With Imagination As a very young account exec, I developed a sweepstakes program and accompanying ad for a packaged goods brand. Totally unaware that the client had a strict...
3 Major Reasons Why Online Reviews Can Make or Break Your Business
Online reviews are a powerful force that can help or hurt your business. Which depends on whether you choose to harness that power.
Wise Industry Disruptors Value The Five Forces Model (Case Study)
Today's wise industry disruptors value the five forces model to succeed beyond anything that could have been imagined before the tech age. [caption id="attachment_32646" align="alignright"...
When a brand’s marketing strategy is established, sales promotion campaigns are often developed to create awareness and motivate people to take an action. Brand image is paramount; finding...
Why Is Integrity Important In Marketing (Integrity Effects Every Product)
Integrity includes many values. Among them are truth, accuracy and logic. As a consumer, have you ever purchased a product that didn’t perform as promised, been price gouged, or been...