Danette Gossett resides in Coconut Grove, Florida, just south of downtown Miami. She is the founder of Gossett Marketing Communications, Inc., co-founder of Promotions Resource LLC, and co-author of the new best-selling book “Transform” with Brian Tracy.
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk.
Her corporate marketing experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Her company, Gossett Marketing has been working with a wide variety of national and Florida-based
clients for more than 22 years. They specialize in building loyalty, growing sales and incentivizing action
that deliver results through sales promotions, promotional products, incentive programs and direct mail.
Gossett Marketing is a WBENC nationally-certified Woman-Owned Enterprise.
Her partnership venture, Promotions Resource LLC with Kevin Danaher, recently launched a new authority website: www.SalesPromotions.org. This marketing resource network is designed to assist businesses in understanding and creating effective sales promotions to increase sales now.
Danette has won a number of industry awards and recognition: Best Selling Author Quilly Award from the National Academy of Best Selling Authors; EXPY Award from the National Association of Experts, Writers & Speakers; Gold Effie for Advertising Effectiveness; Hot Creative from Direct Magazine; Outstanding Woman Business Owner of Miami Dade County by the National Association of Women Business Owners; Bronze Award for Best Blog from the Promotional Products Association International; Top 100 Minority Business of Miami-Dade County by the Greater Miami Chamber of Commerce and the Decade of Excellence from the Women’s Business Development Council of Florida.
Danette is active in the community as well, a past Chair of the Coral Gables Chamber of Commerce,
Past President of the Foundation of the Coral Gables Chamber of Commerce, Mentor for the University of
Miami School of Business, Trustee and member of the Board of Directors of the Greater Miami Chamber
of Commerce and Chair of Business Excellence for the Greater Miami Chamber of Commerce.
For more information visit the websites: GossettMktg.com, InterestingMarketingTidbits.com and SalesPromotions.org. Also, please follow them on Twitter at @Marketngtibits and @SalesPromoOrg
His company, Danaher Development International consults with organizations to maximize performance from concept ideation, strategic planning, process improvement and team development with a focus on the customer experience.
Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler.
His corporate experience included positions as a sales manager and sales trainer early in his career, and after working with marketing agencies Kevin worked for over 10 years at Avis, where he was elevated from the position of Marketing Manager to Director and Vice President of Marketing.
His ability to optimize critical thinking to seize opportunities was recognized when he was promoted to the position of VP New Business & Segment Development for Avis, where his team developed innovative strategies to create demand and build significant increases in market share.
Kevin has been at the forefront of the travel industry’s entry and rapid growth of loyalty programs, leading the charge to impact profitable customer segments by developing sales promotion strategies in conjunction with every major US airline, hotel brand and financial institution.
Focused on the customer experience, Kevin’s team created loyalty programs across numerous consumer and business segments driving sales through creating an emotional connection with customers and providing promotion offers that motivated immediate purchase action while improving customer lifetime value.