Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying...
Tag: Sweepstakes
Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...
Reasons Why Sales Promotion Print Ads are Different (Here Are 6 Of Them)
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...
When a brand’s marketing strategy is established, sales promotion campaigns are often developed to create awareness and motivate people to take an action. Brand image is paramount; finding...
Promoting eCommerce Using Sales Promotion Techniques (Response Stimulators)
When promoting ecommerce using sales promotion techniques you have to first consider and implement all the necessary steps to successful online marketing for your site. Sales promotions enhance...
4 Sales Promotion Customer Retention Tactics (Loyalty vs. Retention Defined)
Changing Behaviors and Attitudes Sales promotions’ goal is to bring about a desired behavior from the consumer. While the marketing strategy is your overall plan, the sales promotional tactics used...