Enhance Brand Essence When Gifting Free Items

Enhance Brand Essence When Gifting Free Items

Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional connection. The first time I heard the term brand essence my organization had hired a...
Are you Using the Power of Giveaways?

Are you Using the Power of Giveaways?

We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have a giveaway is so they can get your business card to add you to their...
8 Ways Your Blog Ideas Will Change Everything

8 Ways Your Blog Ideas Will Change Everything

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one’s situation has become a national pastime. Be it for a recipe, a marketing idea or how-to information, your article may...
Product Sampling Marketing: How to Prepare Your Campaign

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...
Sales Promotion: Brand Quality Building

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...