A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...
Category: Tools & Resources
Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...
What’s the World Saying? Is Reputation Management Necessary?
Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...
Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying...
Customers Demand Product Differentiation (4 Ways To Own Your Space)
Know What Customers Want Before They Do How customers demand product differentiation moves the world of innovation forward. Price has nothing to do with why products succeed. There are four major...
Working as a sales manager can be one of the most fulfilling experiences when it comes to professional life. Read on to find out what it takes to be a sales manager.