by Kevin Danaher | Aug 19, 2019
Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. Oxytocin levels in the brain are often increased creating a higher level of happiness when a consumer sees a sales promotional offer. Visual content is...
by publishingteam | Aug 6, 2019
A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this regard. But sometimes they don’t. United Airlines is a good...
by Danette Gossett | Jul 22, 2019
Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with the pervasiveness of sharing both good and bad experiences regularly...
by Kevin Danaher | Jul 5, 2019
Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying process. Once you thoroughly understand all the steps your customer takes in...
by Kevin Danaher | Mar 21, 2019
The sole objective of your sales promotion landing page is to convert! To have the visitor take immediate action. When you create a sales promotion, you will get your highest campaign results with a very simple landing page design. The best landing pages...
by publishingteam | Jan 3, 2019
Working as a sales manager can be one of the most fulfilling experiences when it comes to professional life. Individuals that take on this career path get the chance to come up with innovative ways of marketing a business and ensuring it remains ahead of the...
