What's Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times. The first time Pareto saved my butt I had been working a Marketing Manager at a time...
Tag: brand
Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional...
Brand marketing is represented in everything a company does down to the Goddie Bags you deliver. It may seem a little over the top but here is some important advice. Always strategize how to use...
Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a...
Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...
Can Sales Promotions Stay True To Your Brand Guide (4 Examples That Affected Brand Image)
Integrate Innovation With Imagination As a very young account exec, I developed a sweepstakes program and accompanying ad for a packaged goods brand. Totally unaware that the client had a strict...