Product Sampling Marketing: How to Prepare Your Campaign

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...
Consumer Sales Promotion Tools: An Inside Look

Consumer Sales Promotion Tools: An Inside Look

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying process. Once you thoroughly understand all the steps your customer takes in...
6 Marketing Landing Page Design Tactics That Get Results

6 Marketing Landing Page Design Tactics That Get Results

  The sole objective of your sales promotion landing page is to convert! To have the visitor take immediate action. When you create a sales promotion, you will get your highest campaign results with a very simple landing page design. The best landing pages...
Increase Earned Media Magnitude With Sales Promotion

Increase Earned Media Magnitude With Sales Promotion

Free Media Is Yours For The Taking Increase your earned media magnitude by overlaying a schedule of sales promotional techniques mixed into your earned media promotion plan. The standard way to generate earned media results is to use traditional marketing promotions,...