Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying...
Tag: sales promotion
Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of...
The sole objective of your sales promotion landing page is to convert! [caption id="attachment_45251" align="alignleft" width="269"] With a simple landing page design, you overcome the...
Can Sales Promotions Stay True To Your Brand Guide (4 Examples That Affected Brand Image)
Integrate Innovation With Imagination As a very young account exec, I developed a sweepstakes program and accompanying ad for a packaged goods brand. Totally unaware that the client had a strict...
Reasons Why Sales Promotion Print Ads are Different (Here Are 6 Of Them)
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...
Free Media Is Yours For The Taking Increase your earned media magnitude by overlaying a schedule of sales promotional techniques mixed into your earned media promotion plan. [caption...