Brand marketing is represented in everything a company does down to the Goddie Bags you deliver.  It may seem a little over the top but here is some important advice. Always strategize how to use...

Every company should have branded promotional items to give prospects and clients. If you want them to remember you and buy from you, then they need to be using something with your logo on it every...

Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional...

What's Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times.  The first time Pareto saved my butt I had been working a Marketing Manager at a time...

We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have...

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...