Even before you get the first customers for your business you need to be thinking about how you are going to build your customer loyalty programs. How will you convey the value and benefits of using...

A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes. Obviously, consumers are attracted...

Even the extremely successful new product launch geniuses of Apple computer suffered from ‘bendgate’ soon after the launch of the iPhone 6. If you are ever involved in a new product development...

Customer needs and priorities are continually changing. [caption id="attachment_1953" align="alignleft" width="150"] Customers as business innovators may uncover issues you never...

When I first began my career the 4ps of marketing were constantly drilled into me.  Those 4ps being: Product, Place, Price and Promotion. Understanding and developing those 4ps helped you to...

One out of four credit card holders have become a fan, friend, or follower of their card brand issuer, according to Synergistics Research Corp. Access to rewards, special promotions and financial...