Sales Promotions Drive Business

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Sales Promotion Strategies

Enhance Brand Essence When Gifting Free Items

Enhance Brand Essence When Gifting Free Items

Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional connection. The first time I heard the term brand essence my organization had hired a...

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Are you Using the Power of Giveaways?

Are you Using the Power of Giveaways?

We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have a giveaway is so they can get your business card to add you to their...

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8 Ways Your Blog Ideas Will Change Everything

8 Ways Your Blog Ideas Will Change Everything

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a recipe, a marketing idea or how-to information, your article may be...

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Incentives

Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...

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How Demographic Transition Relies On Emotional Data Science

How Demographic Transition Relies On Emotional Data Science

People Need To Feel It To Buy It The demographic transition relies on emotional data science more and more as Millennials surpass Baby Boomers as the largest living generation in the USA. Motivating prospects by collecting and analyzing demographic and other data to...

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Marketing Promotions

6 Things You Need To Create A Winning Marketing Budget

6 Things You Need To Create A Winning Marketing Budget

Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in.  By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy your product or service. As the tail end of a marketing plan,...

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7 Ways To Optimize Flash Sales In Today’s Environment

7 Ways To Optimize Flash Sales In Today’s Environment

Can you still optimize a profitable flash sale in today’s business environment? Remember how flash sales and flash sale sites were all the rage ten years ago. It seems flash deals have slowly dwindled down in popularity due to changes in the business environment. We...

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