Sales Promotions Drive Business

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Sales Promotion Strategies

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...

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Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...

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Incentives

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...

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Marketing Promotions

6 Things You Need To Create A Winning Marketing Budget

Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in.  By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy your product or service. As the tail end of a marketing plan,...

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7 Ways To Optimize Flash Sales In Today’s Environment

Can you still optimize a profitable flash sale in today’s business environment? Remember how flash sales and flash sale sites were all the rage ten years ago. It seems flash deals have slowly dwindled down in popularity due to changes in the business environment. We...

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