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Sales Promotion Strategies

Is your Cost Per Lead campaign working?

As online advertising continues to be a major part of marketing plans, how do you determine the right budget? One of the first things needed is the evaluation of the goals you want to achieve. What kind of leads do you want and what is the cost per lead you are...

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Incentives

Marketing Promotions

Tips for Effective Referral Marketing Strategy

Social media has made many of us habitual referral sources just by sharing a recent buying experience. Most businesses however, prefer a more direct referral. So many companies develop a referral marketing strategy. An effective referral strategy can reduce overall...

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