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Sales Promotion Strategies


LGBTQ Promotions and Inclusive Marketing Gain Acceptance

In recent years a substantial increase in recognizable brands supporting the LGBTQ community in their marketing efforts has surfaced. Just a few short years ago the only LGBTQ promotions would have been a sponsorship of a PRIDE event. Inclusion in mainstream...

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Marketing Promotions

Tips for Effective Referral Marketing Strategy

Social media has made many of us habitual referral sources just by sharing a recent buying experience. Most businesses however, prefer a more direct referral. So many companies develop a referral marketing strategy. An effective referral strategy can reduce overall...

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