Tapping Into the FEAR of Short Supply to Sell More Believe it or not, danger, pain, and loss are the drivers behind the flash sale and the law of scarcity to motivate a purchase action. The imminent...
Category: Sweepstakes & Contests
Choosing the right brand ambassador humanizes your brand, but you don’t be dragged down with any “career” mishaps your spokesmodel experiences. [caption id="attachment_2811" align="alignright"...
Just the passing thought of travel to exotic places creates an instant sense of adventure within us. Featuring a destination of your target customer’s dream voyage allows marketers to instill a...
A community of consumers known as Sweepers enter prize promotions on a daily basis as a hobby, and some even consider it their profession. Many organizations consider them as off-target consumers...
The number one challenge faced by small business today is: Finding and Keeping Customers. Once you get past the standard legalese, you can actually use sweepstakes rules & regulations to build...
A sweepstakes is perfect for creating immediate attention to get your brand noticed. [caption id="attachment_2522" align="alignright" width="100"] The sweepstakes objective is to use excitement to...