Expand Your Brand With Giveaways

Expand Your Brand With Giveaways

 We’ve said this before, everyone likes something for “FREE” and that’s what giveaways are, a free gift. If you’ve thought through your branded gifts then the recipient says “thank you” for your advertising. How often does your advertising promotion get that kind of...
Flash Sale and the Law of Scarcity To Motivate Action

Flash Sale and the Law of Scarcity To Motivate Action

Tapping Into the FEAR of Short Supply to Sell More Believe it or not, danger, pain, and loss are the drivers behind the flash sale and the law of scarcity to motivate a purchase action. The imminent threat of missing out on a deal induces a psychological response that...
Contests

Contests

Choosing the right brand ambassador humanizes your brand, but you don’t be dragged down with any “career” mishaps your spokesmodel experiences. As I write this article Jared Fogel, the brand ambassador for SUBWAY,  made headlines. The director of his non-profit, the...