We live in the Age of Brand Experience as digital and mobile media has changed consumer expectations; along with the way we shop and perceive products. To build brand equity by using advertising...
Tag: Sweepstakes
Choosing the right brand ambassador humanizes your brand, but you don’t be dragged down with any “career” mishaps your spokesmodel experiences. [caption id="attachment_2811" align="alignright"...
From major league to little league sports sponsorship best giveaways should focus on the sponsor’s goals and objectives. Sports properties know that they have a great commodity. The positive...
Just the passing thought of travel to exotic places creates an instant sense of adventure within us. Featuring a destination of your target customer’s dream voyage allows marketers to instill a...
The days of creating a static brand ad campaign to promote a product because it' s the best, coolest, or some other feature have been replaced by engaging people using interactive...
The number one challenge faced by small business today is: Finding and Keeping Customers. Once you get past the standard legalese, you can actually use sweepstakes rules & regulations to build...