A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...
Posts by Matt R.
Brand marketing is represented in everything a company does down to the Goddie Bags you deliver. It may seem a little over the top but here is some important advice. Always strategize how to use...
Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional...
Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a...
We’ve said this before, everyone likes something for “FREE” and that’s what giveaways are, a free gift. If you’ve thought through your branded gifts then the recipient says “thank...
Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...