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Posts by Matt R.

link to Consumer Sales Promotion Tools: An Inside Look

Consumer Sales Promotion Tools: An Inside Look

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying...

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link to Sales Promotion: Brand Quality Building

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...

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link to How To Sell A Product To A Niche (7 Building Blocks)

How To Sell A Product To A Niche (7 Building Blocks)

First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...

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link to 6 Tips on Finding Instagram Influencers to Promote Your Business

6 Tips on Finding Instagram Influencers to Promote Your Business

Instagram influencers are a great resource when you want to promote your brand. But how do you find them and how do you know when they are worthwhile?

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link to Master The Perfect Sales Pitch

Master The Perfect Sales Pitch

Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader's attention. When you are making a winning sales pitch you got a maximum of five minutes to...

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link to 9 Great Urban Marketing Tactics

9 Great Urban Marketing Tactics

Understanding your potential customers is a primary element to developing a successful marketing strategy. You need a clear definition of who your primary target consumer will be. So it's recommended...

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