Posts by Matt R.

As a marketing professional I’ve always wanted to “prove” that the programs recommended were not only reaching the right target but converting those individuals reached into actual sales....

[caption id="attachment_2225" align="alignright" width="150"] Reach the right person with the right small item to build arelationship[/caption] Sales promotion is the unique marketing technique that...

Don’t you just love swag? Just about every event I go to lately has a nice little swag bag for each of the guests. You know those bags that have a variety of “free gifts” inside as a thank you...

[caption id="attachment_2037" align="alignright" width="110"] When an evil heir ousted the CEO customer retention decreased[/caption] In an employee driven saga unprecedented in today’s business...

The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase...

[caption id="attachment_2171" align="alignright" width="116"] To grow your brand balance short-term promotional results with long-term value creation[/caption] Sales promotional marketing requires...