Posts by Matt R.

Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....

I don’t know about you, but I still like receiving magazines in their printed format. It's nice being able to take my time pouring over the content. I don’t like everything to be digital. And...

First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...

Know What Customers Want Before They Do How customers demand product differentiation moves the world of innovation forward. Price has nothing to do with why products succeed. There are four major...

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...

Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...