When a brand’s marketing strategy is established, sales promotion campaigns are often developed to create awareness and motivate people to take an action. Brand image is paramount; finding...

What’s Your Business Social Identity As socially aware millennials drive the workforce, corporations are becoming acutely aware that they need to combine social goals with financial goals to...

You go to a store to buy Nacho Chips. You see a Buy One Get One FREE (BOGO) offer for a brand other than the one you had in mind. Then, you change your decision and you grab the BOGO items. [caption...

Companies use promotional items for many reasons for their business:  Branding an event, a leave behind gift at a meeting, community outreach, trade show pre-promotion as well as on-site promotional...

More Progressive Web Bots Push Content As omnichannel worlds collide, your kill or keep marketing plan for mobile apps needs to consider innovations within the mobile platform. Native apps, that...

Free Media Is Yours For The Taking Increase your earned media magnitude by overlaying a schedule of sales promotional techniques mixed into your earned media promotion plan. [caption...