Sales promotion is a very effective tool for getting consumers to change their buying behavior to buy now or to buy more frequently.  I am a regular shopper at one major department store. Why?...

What Makes A Person A Good Leader Is Their Ability To Set Goals And Achieve Desired Results   The process of developing your leader skills is specifically about doing those things that lead to...

As a business owner, I am always on the look-out for people ready to buy. It’s only natural. We all want instant gratification for our efforts.Understanding how and the why of the consumer decision...

Businesses launch coupon strategies to create increased demand for their products or services, while staying focused on revenue objectives. [caption id="attachment_32491" align="alignright"...

As a business owner or manager, you are always looking to develop new products and programs that will grow your business. Unfortunately cutting through the competitive clutter can at times be...

Integrity includes many values. Among them are truth, accuracy and logic.   As a consumer, have you ever purchased a product that didn’t perform as promised, been price gouged, or been...