Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....

Know What Customers Want Before They Do How customers demand product differentiation moves the world of innovation forward. Price has nothing to do with why products succeed. There are four major...

Can you still optimize a profitable flash sale in today’s business environment? Remember how flash sales and flash sale sites were all the rage ten years ago. It seems flash deals have slowly...

The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...

Social Influence Changing Workplace Etiquette The word etiquette original definition was focused on behaviors that assists survival. At this simple, primal level it is very different than the code...

Working as a sales manager can be one of the most fulfilling experiences when it comes to professional life. Read on to find out what it takes to be a sales manager.