Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in. By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy...
Recent Posts
Reasons Why Sales Promotion Print Ads are Different (Here Are 6 Of Them)
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...
Working as a sales manager can be one of the most fulfilling experiences when it comes to professional life. Read on to find out what it takes to be a sales manager.
Can Sales Promotions Stay True To Your Brand Guide (4 Examples That Affected Brand Image)
Integrate Innovation With Imagination As a very young account exec, I developed a sweepstakes program and accompanying ad for a packaged goods brand. Totally unaware that the client had a strict...
Best Time to Post on Instagram (and Other Tips for Developing Effective Instagram Account)
Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....
Understanding Consumer Decision Making Process Improves Sales
As a business owner, I am always on the look-out for people ready to buy. It’s only natural. We all want instant gratification for our efforts.Understanding how and the why of the consumer decision...