QR Codes Making a Comeback Recently I witnessed how QR codes are finding their niche among market segments we should take note of. I was visiting with someone who taught second grade and she was...

Choosing the right brand ambassador humanizes your brand, but you don’t be dragged down with any “career” mishaps your spokesmodel experiences. [caption id="attachment_2811" align="alignright"...

I would venture to guess that most everyone has received a stress ball at some point in their life. You know, those round (not always) balls that you’re supposed to squeeze to relief stress. They...

We live in the Age of Brand Experience as digital and mobile media has changed consumer expectations; along with the way we shop and perceive products. To build brand equity by using advertising...

The days of creating a static brand ad campaign to promote a product because it' s the best, coolest, or some other feature have been replaced by engaging people using interactive...

I’ve been in the promotional marketing business for over 20 years. I have produced 1000’s of promotional items. Some of course are the standards that we all use every day; promotional pens,...