The goal of a sponsorship investment is to harness the passion generated by the relationship to build awareness, differentiate your product from the competition and reach new market...

It really doesn’t matter what type of business you have, you want to keep your existing customers coming back to you time and time again. Unless your business model is so unique that you don’t...

If you haven’t heard about the health care consumer incentive trend yet, soon you may be  adjusting your strategy to jump on the bandwagon. Many consumer goods and service industry providers, such...

Sales promotions directed at the distribution channel are known as trade promotions. A trade sales promotion essential works on the retailer, encouraging the retailer to promote your product over the...

I was interviewed on a local radio show recently about Entrepreneurship: Staying the Course. The purpose of the interview was to help local businesses understand what it takes to stay in business....

Marketing promotion is synonymous with sales promotion. It is a key element within your marketing or promotional plan for selling your product or service. When developing your marketing promotion you...