Companies choosing to compete by continually learning and applying business intelligence, or analytics, to their business processes are able to make better business decisions. Increased business...
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Sales promotions directed at the distribution channel are known as trade promotions. A trade sales promotion essential works on the retailer, encouraging the retailer to promote your product over the...
Have you ever been walking the aisles of a store and a display caught your eye? Did you stop and look at the item? If you’re like many people, you probably picked up the item and added it to your...
...continued from part 1 Business Development Loyalty Strategy Continuing on the four levels of sales relationships, here are loyalty program examples where one becomes a trusted...
Sales promotion is an integral part of most any marketing campaign that is trying to drive sales now. It’s not for building brand image as it should be dedicated to creating a change of attitude...
Promotional items are an integral part of marketing programs because they cut through the clutter (I know it’s cliché, but it’s true) of a very crowded media environment. Promotional items have...