Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying...
Tag: Sampling
Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of...
Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...
Promoting eCommerce Using Sales Promotion Techniques (Response Stimulators)
When promoting ecommerce using sales promotion techniques you have to first consider and implement all the necessary steps to successful online marketing for your site. Sales promotions enhance...
Knowing how to promote a successful kiosk can get you a piece of the specialty retail industry, which generates an amazing $12 billion annually. I once heard Martha Stewart speak on a talk show...
There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for...