Product Sampling Marketing: How to Prepare Your Campaign

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...
Consumer Sales Promotion Tools: An Inside Look

Consumer Sales Promotion Tools: An Inside Look

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying process. Once you thoroughly understand all the steps your customer takes in...
Sales Promotion: Brand Quality Building

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...
How To Promote A Successful Kiosk

How To Promote A Successful Kiosk

Knowing how to promote a successful kiosk can get you a piece of the specialty retail industry, which generates an amazing $12 billion annually. I once heard Martha Stewart speak on a talk show appearance about how she got her start selling pies at a bake sale. After...