Don’t you just love swag? Just about every event I go to lately has a nice little swag bag for each of the guests. You know those bags that have a variety of “free gifts” inside as a thank you...
Tag: sales promotion
As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new...
Draw more attention by leveraging the value of your media plan to attract prize partners to participate in your promotion. The payoff is often greater than you expected when you do the research and...
One out of four credit card holders have become a fan, friend, or follower of their card brand issuer, according to Synergistics Research Corp. Access to rewards, special promotions and financial...
It really doesn’t matter what type of business you have, you want to keep your existing customers coming back to you time and time again. Unless your business model is so unique that you don’t...
I was interviewed on a local radio show recently about Entrepreneurship: Staying the Course. The purpose of the interview was to help local businesses understand what it takes to stay in business....