Choosing the right brand ambassador humanizes your brand, but you don’t be dragged down with any “career” mishaps your spokesmodel experiences. [caption id="attachment_2811" align="alignright"...
Tag: sales promotion
Introducing your brand to the target market and motivating them to take action is why injecting sales promotion is crucial to your re-branding process. New products, or brands, need to get in front...
To develop an initial sales promotion schedule, the campaign manager or marketing agency needs to understand how the campaign fits with the types of marketing strategies being used. Sales...
Ski Resort Loses Balance Between Brand & Consumer Promotions
Here is a cautionary tale about losing balance between brand image and consumer promotions by not listening to your internal and external customers. My buddy had his perfect job, Director of...
While sales promotion techniques are considered the tail end of a marketing plan, there are many examples of sales promotion building a brand. [caption id="attachment_2481" align="alignright"...
Is direct mail marketing dead? Personally I say a responding “NO.” Yes, there are many ways to interact with your key prospects and customers today utilizing the other direct marketing techniques...