Category: Sales Promotion Strategies

First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...

Each person in any business or profession needs to think of themselves as if they were in sales. Because the success of the company depends on everyone selling the same story. I learned this very...

Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....

Understanding your potential customers is a primary element to developing a successful marketing strategy. You need a clear definition of who your primary target consumer will be. So it's recommended...

The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...

Online reviews are a powerful force that can help or hurt your business. Which depends on whether you choose to harness that power.