by publishingteam | May 23, 2019
When seeking to grow your business, you can’t ignore the power and importance of Instagram influencers. Influencer marketing is one of the hottest and best ways to reach potential customers in the digital age. Influencer marketing is an excellent method of...
by Kevin Danaher | Apr 30, 2019
Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader’s attention. When you are making a winning sales pitch you got a maximum of five minutes to make the sale. Five minutes to make your pitch may sound crazy....
by Danette Gossett | Apr 17, 2019
Understanding your potential customers is a primary element to developing a successful marketing strategy. You need a clear definition of who your primary target consumer will be. So it’s recommended to write a full description of this person. Young or old...
by Kevin Danaher | Feb 18, 2019
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be shared. The objective of a sales promotional offer is to motivate...
by Danette Gossett | Jan 31, 2019
Each person in any business or profession needs to think of themselves as if they were in sales. Because the success of the company depends on everyone selling the same story. I learned this very early on in my career. I walked into a business and the receptionist was...
by Danette Gossett | Jan 9, 2019
I don’t know about you, but I still like receiving magazines in their printed format. It’s nice being able to take my time pouring over the content. I don’t like everything to be digital. And because of the time I spend reading the magazine, the print ads are...
