Have you ever walked into a retail store with one purpose in mind, say pick up a gallon of milk? And then you walk out with not only the milk but a new cereal brand or something totally unrelated...
Category: Sales Promotion Strategies
[caption id="attachment_2225" align="alignright" width="150"] Reach the right person with the right small item to build arelationship[/caption] Sales promotion is the unique marketing technique that...
Don’t you just love swag? Just about every event I go to lately has a nice little swag bag for each of the guests. You know those bags that have a variety of “free gifts” inside as a thank you...
[caption id="attachment_2171" align="alignright" width="116"] To grow your brand balance short-term promotional results with long-term value creation[/caption] Sales promotional marketing requires...
As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new...
Successful Magazine Sweepstakes Promotions for a Changing Medium
[caption id="attachment_2094" align="alignleft" width="150"] As digital media expands precision in appealing to a specific audience is the key to success.[/caption] As digital media expands,...