Sales Promotion Strategies – Page 13

Promoting Action with Promotion Items

There are many ways businesses use a promotion item. You may use it as a thank you gift for a new client or a referral, get traffic to stop by a trade show booth or you may want to call attention to...

What Are Sales Promotions Analytics Good For

Companies choosing to compete by continually learning and applying business intelligence, or analytics, to their business processes are able to make better business decisions. Increased business...

Change Buying Behaviors with Sales Promotions

Sales promotion is an integral part of most any marketing campaign that is trying to drive sales now. It’s not for building brand image as it should be dedicated to creating a change of attitude...

What Is Sales Promotion; The Tail That Wags The Dog

Sales promotion happens at the tail-end of the overall marketing plan. Creating an affective sales promotion campaign requires that you begin with a marketing plan to establish your product or...

Sales Promotion Objectives – Kicking Brand Habits

The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often takes a new stimulus to get consumers to...