Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in. By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy...
Posts by Matt R.
Can Sales Promotions Stay True To Your Brand Guide (4 Examples That Affected Brand Image)
Integrate Innovation With Imagination As a very young account exec, I developed a sweepstakes program and accompanying ad for a packaged goods brand. Totally unaware that the client had a strict...
Best Time to Post on Instagram (and Other Tips for Developing Effective Instagram Account)
Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....
Reasons Why Sales Promotion Print Ads are Different (Here Are 6 Of Them)
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...
Working as a sales manager can be one of the most fulfilling experiences when it comes to professional life. Read on to find out what it takes to be a sales manager.
3 Major Reasons Why Online Reviews Can Make or Break Your Business
Online reviews are a powerful force that can help or hurt your business. Which depends on whether you choose to harness that power.