A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...

 We’ve said this before, everyone likes something for “FREE” and that’s what giveaways are, a free gift. If you’ve thought through your branded gifts then the recipient says “thank...

Brand marketing is represented in everything a company does down to the Goddie Bags you deliver.  It may seem a little over the top but here is some important advice. Always strategize how to use...

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a...

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...