What's Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times.  The first time Pareto saved my butt I had been working a Marketing Manager at a time...

We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have...

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...

A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a...

Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...