Corporate gifts are one of the most requested ideas we receive this time of year as people are looking for creative Christmas gifts. And as we’ve mentioned time and time again, promotional...

The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase...

As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new...

[caption id="attachment_2094" align="alignleft" width="150"] As digital media expands precision in appealing to a specific audience is the key to success.[/caption]   As digital media expands,...

Even before you get the first customers for your business you need to be thinking about how you are going to build your customer loyalty programs. How will you convey the value and benefits of using...

A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes. Obviously, consumers are attracted...