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A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...
Magazine Ads Are Still an Effective Marketing Tool in Your Arsenal
I don’t know about you, but I still like receiving magazines in their printed format. It's nice being able to take my time pouring over the content. I don’t like everything to be digital. And...
6 Tips on Finding Instagram Influencers to Promote Your Business
Instagram influencers are a great resource when you want to promote your brand. But how do you find them and how do you know when they are worthwhile?
What’s the World Saying? Is Reputation Management Necessary?
Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...
Best Time to Post on Instagram (and Other Tips for Developing Effective Instagram Account)
Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....