Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of...

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying...

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...

I don’t know about you, but I still like receiving magazines in their printed format. It's nice being able to take my time pouring over the content. I don’t like everything to be digital. And...

First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...