Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a...

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...

First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...

I don’t know about you, but I still like receiving magazines in their printed format. It's nice being able to take my time pouring over the content. I don’t like everything to be digital. And...

Companies strive to have strong brand relevance for their target audience so that they can connect and do business. Be it in a business to business environment or a business to consumer environment....

Instagram influencers are a great resource when you want to promote your brand. But how do you find them and how do you know when they are worthwhile?