A promotional item is a key tool in your business marketing arsenal. But what is a promotional item? According to Wikipedia it is “promotional merchandise, promotional items, promotional products,...

Grab your customer’s attention and engage them with your brand by extending the customer experience using contests & sweepstakes   Eighty-five percent of decision-making is based on emotion...

Surrender, but don't give yourself away. Here's a twist to the lyrics of a popular rock song, developing a creative sweepstakes prize structure vs. giving your product away will have prospects...

I have been in business for 24 years. The promotion of my business is an important part of my daily plan for maintaining and growing my business. If I’m not working on bringing in clients or...

Every business owner wants to attract attention effectively to maximize their marketing budgets. As you’ve seen on this site over and over again, the right sales promotion attracts attention. And...

[caption id="attachment_1776" align="alignright" width="150"] Consumers are suffering Loyalty Fatigue; becoming bored with programs that don't provide value[/caption] Welcome to the world of...