Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader's attention. When you are making a winning sales pitch you got a maximum of five minutes to...
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A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...
6 Tips on Finding Instagram Influencers to Promote Your Business
Instagram influencers are a great resource when you want to promote your brand. But how do you find them and how do you know when they are worthwhile?
Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...
The sole objective of your sales promotion landing page is to convert! [caption id="attachment_45251" align="alignleft" width="269"] With a simple landing page design, you overcome the...
First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...