We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have...
Tag: promotion
Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...
Why Is Integrity Important In Marketing (Integrity Effects Every Product)
Integrity includes many values. Among them are truth, accuracy and logic. As a consumer, have you ever purchased a product that didn’t perform as promised, been price gouged, or been...
Free Media Is Yours For The Taking Increase your earned media magnitude by overlaying a schedule of sales promotional techniques mixed into your earned media promotion plan. [caption...
More Progressive Web Bots Push Content As omnichannel worlds collide, your kill or keep marketing plan for mobile apps needs to consider innovations within the mobile platform. Native apps, that...
Our Brains Believe This Is Actually Happening Virtual Reality marketing has been successfully used in changing consumer behavior by having a subject’s brain experience a situation, as if it were...