Rebate offers take on many forms, from the delayed gratification mail-in rebate, to the immediate price-reduction of an instant rebate. This sales promotion technique is often launched as a partnership between the product producer/manufacturer and the retailer. The manufacturer provides the retailer an exclusive rebate offer in exchange for a cut of the profits. The profit sharing may be in cash, but more likely it takes the form of a marketing investment by the retailer. Retailer sponsored advertising, point-of-sale, database sharing, direct marketing and other promotional techniques can provide a lucrative return-on-investment in the form of increased sales for the manufacturer.
Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More