Is your Elevator Pitch Working? Tips for a More Effective Pitch
If you’ve been in business any length of time you’ve heard that you should have an elevator pitch, or also known as an elevator speech or that thirty second commercial about yourself and...
There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for...
Should Brands incorporate Fair Trade into their strategies to define a purpose as global social issues grow in importance? Ben & Jerry’s ice cream made a commitment to convert all its...
Confusion About New Chip Cards Clarifying credit card chip and Radio Frequency ID cards for marketers and consumers is a top search item. The confusion is that chip cards have been around for 20...
Is It a Bad Thing if Your Webinar Is Like an Infomercial? (Promoting Passion To Succeed)
Infomercials Get Down and Dirty To Create an Experience Infomercial definition is a TV program centered on information about a product, with a suggestion to buy incorporated throughout the...
I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my...
