Understanding the Marketing Funnel (and how you close sales)
How are you marketing your products or services? Do you know what’s effective? Have you evaluated your marketing funnel to see what’s working? Do you even know you have a marketing funnel? You...
Online Marketplaces Drive Big Changes Now is the time to quickly implement your holidays 2016 promotional planning strategies. Amazon Prime Day, held in July, changed shopping patterns this year....
Use Sales Promotion To Activate Customer Segmentation Strategies (A Chronological Perspective)
Once you identify a market niche, use sales promotion to activate customer segmentation strategies and motivate purchase action. Before the launch of today's fantastic segmentation technology,...
I don’t know about you but recently I have been receiving more of the every door direct mail though the post office. How do I know? It just appears, there typically isn’t any postage on it and...
How to Use Sales Promotion to Re-Engage and Retain Customers
The Dilemma; How To Establish Your Brand Image and Induce Trial I had the great experience of working for one of the most well-know brand names within its category. The job of building brand...
Consumer Oriented Sales Promotion Builds Customer Loyalty and Sales!
Discounts are Effective Sales Promotion Tool I admit I am a regular shopper at one major department store. Why? I am a part of their loyalty program. While I didn’t sign up for a formal program per...
