To me, candy advertising is a great brand builder year-round, but many companies gravitate to using candy advertisements in the fall. It does make sense as we are coming into the so-called “food”...
Category: Sales Promotion Strategies
QR Codes Making a Comeback Recently I witnessed how QR codes are finding their niche among market segments we should take note of. I was visiting with someone who taught second grade and she was...
The days of creating a static brand ad campaign to promote a product because it' s the best, coolest, or some other feature have been replaced by engaging people using interactive...
Trade shows are a great way to connect in-person with highly targeted customers. Exhibit Surveys, Inc. has develop five steps to a successful trade show event, which they use to statistically...
Networking is critical for success, and there are numerous ways to expand awareness among peers, clients and partners with unique marketing materials through Association Membership. [caption...
As businesses you not only want consumers to know who you are and what you do, but you also want them to take action. Buy! While many large companies spend a tremendous amount of their marketing...