Category: Sales Promotion Strategies

A great reason to integrate green promotional items into your strategy is the organic growth of today’s consumer centric social media platform. Businesses strive to create a closer personalized...

Is direct mail marketing dead? Personally I say a responding “NO.” Yes, there are many ways to interact with your key prospects and customers today utilizing the other direct marketing techniques...

Don’t you just love swag? Just about every event I go to lately has a nice little swag bag for each of the guests. You know those bags that have a variety of “free gifts” inside as a thank you...

[caption id="attachment_2225" align="alignright" width="150"] Reach the right person with the right small item to build arelationship[/caption] Sales promotion is the unique marketing technique that...

[caption id="attachment_2171" align="alignright" width="116"] To grow your brand balance short-term promotional results with long-term value creation[/caption] Sales promotional marketing requires...

As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new...