Is direct mail marketing dead? Personally I say a responding “NO.” Yes, there are many ways to interact with your key prospects and customers today utilizing the other direct marketing techniques...
Category: Sales Promotion Strategies
Every company is always looking for ways to promote their business to their prospects and keep them top of mind with their customers. One of the most effective tactics is to include promotional...
Don’t you just love swag? Just about every event I go to lately has a nice little swag bag for each of the guests. You know those bags that have a variety of “free gifts” inside as a thank you...
[caption id="attachment_2225" align="alignright" width="150"] Reach the right person with the right small item to build arelationship[/caption] Sales promotion is the unique marketing technique that...
[caption id="attachment_2171" align="alignright" width="116"] To grow your brand balance short-term promotional results with long-term value creation[/caption] Sales promotional marketing requires...
As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new...