The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase...
Tag: strategy
Have you considered entering the multi-dimensional world of lumpy mail; aka 3-dimentional mail. Direct mail is two-dimensional and boring. In fact, forty-eight percent of unsolicited direct mail is...
Sales promotion happens at the tail-end of the overall marketing plan. Creating an affective sales promotion campaign requires that you begin with a marketing plan to establish your product or...