WIN! A headline the gets our attention, especially if it focuses our eye on the prize, and it’s something we suddenly can’t live without. Creating an immediate emotional connection breaks the...
Category: Sweepstakes & Contests
We’ve said this before, everyone likes something for “FREE” and that’s what giveaways are, a free gift. If you’ve thought through your branded gifts then the recipient says “thank...
Expanding Perspectives In A Changing Tech Environment Online design contests have opened up a new opportunity for businesses to use a sales promotion technique to outsource design projects. [caption...
Reasons Why Sales Promotion Print Ads are Different (Here Are 6 Of Them)
The Two-Second Rule There are many reasons why sales promotion print ads are different than traditional print ads. Primarily, there is often more detail about the promotional offer that needs to be...
4 Turnkey Sweepstakes Innovation Hacks (Share Rewards With Partners)
A cost-effective sweepstakes may seem difficult to pull off. Here are 4 creative turnkey sweepstakes innovation hacks to consider when you want to implement a successful sweepstakes. [caption...
Tapping Into the FEAR of Short Supply to Sell More Believe it or not, danger, pain, and loss are the drivers behind the flash sale and the law of scarcity to motivate a purchase action. The imminent...