“The purpose of business is to create and keep customers” a simple, yet powerful quote by the famous Management Consultant, Peter Drucker. Marketing creates customers and the value your product...

WIN! A headline the gets our attention, especially if it focuses our eye on the prize, and it’s something we suddenly can’t live without. Creating an immediate emotional connection breaks the...

Loyalty strategies have become a sales promotional tool that every business seems to be considering or practicing. With customer data being tracked everywhere, along with the growth of external data...

In today’s competitive job market being a great place to work can increase the chances for hiring a great employee and keeping them for the long term. I don’t know the statistics of companies...

Loosely defined, incentives are any program that rewards a desired behavior with cash, points or prizes. While many salary and executive bonus programs are classified as incentive programs, today I...

The objective of sales promotion is to change behavior.  Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often takes a new stimulus to get consumers to...