Pushing Customers To Buy While Shopping Online

The potential to build customers by distributing promo codes is incredible

The potential to build customers by distributing promo codes is incredible

There are many online resources to find a deal. Here are 9 Promo Code sites that build revenue streams, all with a different nuance.

Whether you are a small business, a big retailer or a consumer shopping for the best value, the promo code industry can save you time and money.

For retailers the potential to build new customer segments is incredible. If a consumer is shopping for a Macys promo code or an introductory GrubHub promo code the chances are that the offer is listed by many promo code sites.

Driving traffic and affiliate revenue is the generator that makes this engine work.

First Let’s Quantify The Online Retail Market

According to The Centre For Retail Research For RetailMeNot Inc.,2015 online retail sales are projected to reach $349.20 billion in the U.S. This represents a 14% increase over prior year.

RetailMeNot.com research indicates 2015 US online retail sales are projected to reach $349.20 billion, a 14% increase over prior year

RetailMeNot.com research indicates 2015 US online retail sales are projected to reach $349.20 billion, a 14% increase over prior year

The share of device used for online traffic is 81.3% PC, 10.3% Smartphone and 8.4% Tablet.

The report concludes that retailers will have to “operate online as an omnichannel business as well as operate physical stores in a very competitive environment and provide a seamless experience.”

Partnering with sites that offer promo codes and other discounts will be a necessity to create the seamless experience as shopping patters and mobile usage continue to shift.

Promo Code Sites Building Relationships

Retailers have partnered with online discounts sites for years. While a promo code sites’ objective is to make a fee by closing the sale for their retail partners, they each have a different strategy or benefit to offer their niche. RetailMeNot.com is the industry leader with 42 million subscribers that use online and mobile to access offers and drive online and in-store traffic. CouponMom.com boast of having 7 million registered members and they provide a forum for member’s to build community.

Other sites may simply search out and post promo codes or they may offer enhanced rebate programs.

Whether you are a small business, a big retailer or a consumer shopping for the best value, here is what you need to know about the promo code industry.

PROMO CODE SITES

RetalMeNot.com – A Great Product and Educational Tool

This site has an amazing 42 million email subscribers, with 42% accessing their offers through a mobile device. They estimate that 4.4 billion in retail sales were generated from their digital offers. To learn the effectiveness of promo code marketing this site has a great industry marketing section where they educate potential prospects of the value of their service. Click on the Advertise With Us tab to study partner testimonials, white papers and webinars. During the 12 months ending September 2015 they experienced over 700 million visits to their site and averaged 18.6 million mobile unique visits per month. As the industry leader they readily share consumer data as they continue to grow.

Ebates

This site is a pioneer in the cash back shopping experience. Consumers need to register and link through the ebates site to gain significant rebates. They state that they have paid a whopping $325 million in cash to its customers since they began in 1998. Due to their relationships with retailers, there is also a significant Money Off Coupon tab that features promo codes that may be used by anyone, registered or not. A great online loyalty program that offers discounts and rebates.

CurrentCodes.com

This is a simple site, but very effective. They choose to focus only on promo codes. Their team updates data frequently with the latest promo code discounts, for a wide range of online retailers. They ask that consumers link through their simple site so that they may earn the commission. Hundreds of online stores are featured. Consumes may shop by category, store or brand.

CouponSherpa.com

Smartphones are projected to be the biggest driver of retail growth

Smartphones are projected to be the biggest driver of retail growth

Known for their mobile app they also feature online coupons, printable coupons and promo codes. In a search for Kohl’s promo code an amazing 121 codes were revealed and an additional 25 printable coupons were indicated. The site and mobile app has literally thousands of offers available to match shoppers with retailers, products and deals.

PromoCodes.com

Initially SurfMyAds.com created PromoCodes.com to build online business for their clients. They have expanded their reach, offering promo codes to over 15,000 stores, including boutique retailers. SurfMyAds.com prides itself on being an extension of every merchant’s marketing department aligning customer with client’s objectives. While PromoCodes.com is a marketing channal for their client’s, the universe of the most current promo codes are featured. I shopped for the latest Uber promo code here and was pleasantly surprised to find 14 promo codes for the service. This gives you an idea of the variety of services they promote.

CouponMom.com

Coupon Mom drives membership by sharing her expertise during media appearances

Coupon Mom drives membership by sharing her expertise during media appearances

This is a member-based site that targets a select audience. The sites founder is Stephanie Nelson, The Coupon Mom. She has appeared on TV and radio, teaching her savings tips, and has become an authority in her field. Affiliating with a personality,that has an audience in alignment with your brand strategy, is often good for generating awareness and sales among a niche.

Dealhunting.com

This is a cut and dry site listing the latest promo codes and discounts for major retailers. They make their money from the commission paid for when a consumer links through. They have a feature where retailers can submit their promo code and other information. May be an opportunity for your retail product?

Savings.com

Right on their front page are the latest promo codes. They feature over 50,000 active deals and it is free to be a part of their affiliate program. Linking to promo code sites like this is a great way to increase your exposure and earning potential.

Gotodaily.com

This site describes itself as a social shopping community that members sign up through Facebook and/or Twitter. They provide a wide array of promo codes along with a sense of community and the ability to share updates with an interactive membership. A great way to extend social media presence and use the power of personal recommendations from influencers.

 

 

 

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More