Every company should have branded promotional items to give prospects and clients. If you want them to remember you and buy from you, then they need to be using something with your logo on it every...

What's Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times.  The first time Pareto saved my butt I had been working a Marketing Manager at a time...

Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader's attention. When you are making a winning sales pitch you got a maximum of five minutes to...

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...

A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...

In 2017, advertisers spent an estimated $220 million on podcasts alone. Many people incorrectly thought that the podcast's popularity would be fleeting and that their acclaim would quickly wane....