Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader's attention. When you are making a winning sales pitch you got a maximum of five minutes to...
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Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional...
A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this...
Top 5 Companies That Have a Business Podcast and Why You Should Too
In 2017, advertisers spent an estimated $220 million on podcasts alone. Many people incorrectly thought that the podcast's popularity would be fleeting and that their acclaim would quickly wane....
We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have...
Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. [caption id="attachment_45769" align="alignright" width="150"] Because ninety...