A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...
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Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of...
Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements...
6 Tips on Finding Instagram Influencers to Promote Your Business
Instagram influencers are a great resource when you want to promote your brand. But how do you find them and how do you know when they are worthwhile?
We’ve said this before, everyone likes something for “FREE” and that’s what giveaways are, a free gift. If you’ve thought through your branded gifts then the recipient says “thank...
The sole objective of your sales promotion landing page is to convert! [caption id="attachment_45251" align="alignleft" width="269"] With a simple landing page design, you overcome the...