Sales Promotion Strategies

Product Sampling Marketing

Product sampling marketing campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion … [Read More...]

How To Promote A Successful Kiosk

Knowing how to promote a successful kiosk can get you a piece of the specialty retail industry, which generates an amazing $12 billion … [Read More...]

Build Brand Equity With Sales Promotion (It’s About Brand Experience)

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion is defined as techniques to lift … [Read More...]


How Demographic Transition Relies On Emotional Data Science

People Need To Feel It To Buy It The demographic transition relies on emotional data science more and more as Millennials surpass Baby … [Read More...]

Growing Sales with Effective Lead Generation Strategy (do I know who you are?)

A primary outcome objective for many promotional marketing programs is lead generation. But what is lead generation? Basically, it means … [Read More...]

LGBTQ Promotions and Inclusive Marketing Gain Acceptance

In recent years a substantial increase in recognizable brands supporting the LGBTQ community in their marketing efforts has surfaced. Just a … [Read More...]

Marketing Promotions

Brandless Brand Marketing To Millennialls (A Case Study)

  With nearly $50 Million from Venture Capitalist the Brandless brand marketing to Millennials touches upon all the right hot … [Read More...]

Personalized Promotional Items Are Long Lasting Brand Builder

I am always amazed at the promotional products I receive at trade shows that make no sense at all. The promotional item may be a very good … [Read More...]

Getting into the Word of Mouth Marketing Game Effectively

When I started my business more than 20 years ago, I immediately became active in the community. I needed to be known and respected so that … [Read More...]