Sales Promotion Strategies

Understanding the Marketing Funnel (and how you close sales)

How are you marketing your products or services? Do you know what’s effective? Have you evaluated your marketing funnel to see what’s wor … [Read More...]

Holidays 2016 Promotional Planning Strategies

Online Marketplaces Drive Big Changes Now is the time to quickly implement your holidays 2016 promotional planning strategies. Amazon Prime … [Read More...]

Joint Promotion For A Cause (Nonprofits and Corporations Changing The World)

A joint promotion for a cause has been proven to gain significant momentum when a nonprofit and a corporation team up to change the … [Read More...]


Holiday Gifts With Impact (and show you care)

It is that time of year again to recognize employees and clients for being loyal to you and your business. Yes, we all probably like to get … [Read More...]

Are Your Loyalty Cards in the TOP 12? (most have 29-use only 12)

Are you rewarding your customers that frequently purchase from your business to keep them coming back? We all know the old adage, … [Read More...]

Buying the Executive Gifts this Year? Consider these Tips

Get Appropriate Gifts That ARE Appreciated Recognizing your executives is important year round and during the holidays it can be p … [Read More...]

Marketing Promotions

Pitfalls to Avoid for Effective Doorbuster Promotion (especially #3)

During the fall season most every business and especially retailers are trying to get you to spend more money with them and that’s why you s … [Read More...]

Are You Leaving Money on the Table? (Understanding the Profit Margin)

When developing a sales promotion program we talk a great deal about ROI (Return on Investment) as to how successful a program may or may … [Read More...]

Integrate The Customer Experience Into The Promotional Mix (A How To Guide)

Have you noticed that ads that really connect integrate the customer experience into the promotional mix? There has been a shift in what … [Read More...]