Sales Promotion Strategies

Build Brand Equity With Sales Promotion (It’s About Brand Experience)

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion is defined as techniques to lift … [Read More...]

4 Sales Promotion Customer Retention Tactics (Loyalty vs. Retention Defined)

Changing Behaviors and Attitudes Sales promotions’ goal is to bring about a desired behavior from the consumer. While the marketing … [Read More...]

Incorporate Virtual Reality Into Your Marketing (and increase future sales)

Virtual Reality (VR) has really hit the mainstream over the past 2 years. No longer is it the science fiction of the 1990 movie Total Recall … [Read More...]

Incentives

Growing Sales with Effective Lead Generation Strategy (do I know who you are?)

A primary outcome objective for many promotional marketing programs is lead generation. But what is lead generation? Basically, it means … [Read More...]

LGBTQ Promotions and Inclusive Marketing Gain Acceptance

In recent years a substantial increase in recognizable brands supporting the LGBTQ community in their marketing efforts has surfaced. Just a … [Read More...]

Holiday Gifts With Impact (and show you care)

It is that time of year again to recognize employees and clients for being loyal to you and your business. Yes, we all probably like to get … [Read More...]

Marketing Promotions

Wearable Technology-Can it Promote Your Business?

Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if … [Read More...]

What is 3D Printing (and Can I use it to promote my business?)

Not too long ago I attended a workshop at the Greater Miami Chamber of Commerce on 3D printing. It was absolutely fascinating how far the … [Read More...]

Tips for Successful Giveaway Promotions

Most everyone I know likes something for free, like a giveaway. And giveaways can be very effective in garnering attention for a particular … [Read More...]