Sales Promotion Strategies

Use Sales Promotion To Activate Customer Segmentation Strategies (A Chronological Perspective)

Once you identify a market niche, use sales promotion to activate customer segmentation strategies and motivate purchase action.  Before the launch of today's fantastic segmentation technology, marketers would simply identify a group of people that … [Read More...]


Are Your Loyalty Cards in the TOP 12? (most have 29-use only 12)

Are you rewarding your customers that frequently purchase from your business to keep them coming back? We all know the old adage, it’s easier to keep a customer than it is to get new ones. Well, did you know that the probability of getting an a … [Read More...]

Marketing Promotions

Direct Response – 9 Basic Offers that Work (my favorite is #4)

In marketing your company and/or brand there are basically two forms of promotion: image based versus lead generating or direct response. I am sure you are very familiar with both. Maybe you don’t understand the overall complexities of each but I a … [Read More...]