Sales Promotion Strategies

Build Brand Equity With Sales Promotion (It’s About Brand Experience)

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion is defined as techniques to lift … [Read More...]

4 Sales Promotion Customer Retention Tactics (Loyalty vs. Retention Defined)

Changing Behaviors and Attitudes Sales promotions’ goal is to bring about a desired behavior from the consumer. While the marketing … [Read More...]

Incorporate Virtual Reality Into Your Marketing (and increase future sales)

Virtual Reality (VR) has really hit the mainstream over the past 2 years. No longer is it the science fiction of the 1990 movie Total Recall … [Read More...]


How Demographic Transition Relies On Emotional Data Science

People Need To Feel It To Buy It The demographic transition relies on emotional data science more and more as Millennials surpass Baby … [Read More...]

Growing Sales with Effective Lead Generation Strategy (do I know who you are?)

A primary outcome objective for many promotional marketing programs is lead generation. But what is lead generation? Basically, it means … [Read More...]

LGBTQ Promotions and Inclusive Marketing Gain Acceptance

In recent years a substantial increase in recognizable brands supporting the LGBTQ community in their marketing efforts has surfaced. Just a … [Read More...]

Marketing Promotions

Getting into the Word of Mouth Marketing Game Effectively

When I started my business more than 20 years ago, I immediately became active in the community. I needed to be known and respected so that … [Read More...]

Top Ways to Promote with Branded Technology Gifts

I am asked regularly, “so, what are the top gifts people are buying right now?” And I have to say, it’s always tough to answer. Because it … [Read More...]

Wearable Technology-Can it Promote Your Business?

Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if … [Read More...]