Sales Promotion Strategies

Holidays 2016 Promotional Planning Strategies

Online Marketplaces Drive Big Changes Now is the time to quickly implement your holidays 2016 promotional planning strategies. Amazon Prime … [Read More...]

Joint Promotion For A Cause (Nonprofits and Corporations Changing The World)

A joint promotion for a cause has been proven to gain significant momentum when a nonprofit and a corporation team up to change the … [Read More...]

Use Sales Promotion To Activate Customer Segmentation Strategies (A Chronological Perspective)

Once you identify a market niche, use sales promotion to activate customer segmentation strategies and motivate purchase action.  Before the … [Read More...]


Are Your Loyalty Cards in the TOP 12? (most have 29-use only 12)

Are you rewarding your customers that frequently purchase from your business to keep them coming back? We all know the old adage, … [Read More...]

Buying the Executive Gifts this Year? (It’s doesn’t have to be hard) Consider these Tips

Get Appropriate Gifts That ARE Appreciated Recognizing your executives is important year round and during the holidays it can be p … [Read More...]

Spiff Awards In The 21st Century

Spiff awards in the 21st Century should be linked to overall business strategy, systems and employee behaviors that all focus on customer … [Read More...]

Marketing Promotions

Pitfalls to Avoid for Effective Doorbuster Promotion (especially #3)

During the fall season most every business and especially retailers are trying to get you to spend more money with them and that’s why you s … [Read More...]

Are You Leaving Money on the Table? (Understanding the Profit Margin)

When developing a sales promotion program we talk a great deal about ROI (Return on Investment) as to how successful a program may or may … [Read More...]

Integrate The Customer Experience Into The Promotional Mix (A How To Guide)

Have you noticed that ads that really connect integrate the customer experience into the promotional mix? There has been a shift in what … [Read More...]