Sales Promotion Strategies

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...

How To Sell A Product To A Niche (7 Building Blocks)

First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product must provide value to each and every customer. It may be the greatest...

Master The Perfect Sales Pitch

Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader's attention. When you are making a winning sales pitch you got a maximum of five minutes to make the sale. Five minutes to make your pitch may sound crazy. If you...

9 Great Urban Marketing Tactics

Understanding your potential customers is a primary element to developing a successful marketing strategy. You need a clear definition of who your primary target consumer will be. So it's recommended to write a full description of this person. Young or old (specific...

How to Write an Effective Sales Pitch

Each person in any business or profession needs to think of themselves as if they were in sales. Because the success of the company depends on everyone selling the same story. I learned this very early on in my career. I walked into a business and the receptionist was...

Would Penetration Pricing Work for your Next Promotion?

As a business owner or manager, you are always looking to develop new products and programs that will grow your business. Unfortunately cutting through the competitive clutter can at times be extremely difficult. We all want to increase market share. It is how we stay...