Sales Promotion Strategies

Enhance Brand Essence When Gifting Free Items

Enhance Brand Essence When Gifting Free Items

Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional connection. The first time I heard the term brand essence my organization had hired a...

Are you Using the Power of Giveaways?

Are you Using the Power of Giveaways?

We all like to get something for FREE. At most every event I attend there is a bowl to collect business cards for a chance to win a free giveaway of some kind. Of course, the reason for them to have a giveaway is so they can get your business card to add you to their...

8 Ways Your Blog Ideas Will Change Everything

8 Ways Your Blog Ideas Will Change Everything

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a recipe, a marketing idea or how-to information, your article may be...

Product Sampling Marketing: How to Prepare Your Campaign

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...

Sales Promotion: Brand Quality Building

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...

Master The Perfect Sales Pitch

Master The Perfect Sales Pitch

Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader's attention. When you are making a winning sales pitch you got a maximum of five minutes to make the sale. Five minutes to make your pitch may sound crazy. If you...

9 Great Urban Marketing Tactics

9 Great Urban Marketing Tactics

Understanding your potential customers is a primary element to developing a successful marketing strategy. You need a clear definition of who your primary target consumer will be. So it's recommended to write a full description of this person. Young or old (specific...

How to Write an Effective Sales Pitch

How to Write an Effective Sales Pitch

Each person in any business or profession needs to think of themselves as if they were in sales. Because the success of the company depends on everyone selling the same story. I learned this very early on in my career. I walked into a business and the receptionist was...