Marketing Promotions

Do you Have a Killer Swag Bag?

Do you Have a Killer Swag Bag?

Every company should have branded promotional items to give prospects and clients. If you want them to remember you and buy from you, then they need to be using something with your logo on it every day. Lately, my clients have been saying they need to update their...

6 Things You Need To Create A Winning Marketing Budget

6 Things You Need To Create A Winning Marketing Budget

Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in.  By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy your product or service. As the tail end of a marketing plan,...

7 Ways To Optimize Flash Sales In Today’s Environment

7 Ways To Optimize Flash Sales In Today’s Environment

Can you still optimize a profitable flash sale in today’s business environment? Remember how flash sales and flash sale sites were all the rage ten years ago. It seems flash deals have slowly dwindled down in popularity due to changes in the business environment. We...

Trade Show Marketing Tips

Trade Show Marketing Tips

Is your trade show marketing designed for successful participation that will grow your business? Seems like a no-brainer, right? But many companies that participate in a trade shows don’t have a plan for success. Okay, maybe they have a booth, maybe they have some...

5 Habits for Reinforcing the Power of Positive Thinking

5 Habits for Reinforcing the Power of Positive Thinking

I’ve always been a positive thinking individual. My parents say I “came out” that way. I don’t think that’s true but it does seem to be in my DNA. My family life was a positive, balanced one overall. My father was and is the eternal optimist. He feels he can “will”...

Tips on How to Get More Followers on Twitter

Tips on How to Get More Followers on Twitter

I wouldn’t say I was an early adapter to Twitter, as a matter of fact, I started on twitter kicking and screaming. At first I really didn’t get “it”. So for those that still don’t get what Twitter is all about let me give a brief overview. Twitter is an online news...

Tips for Effective Referral Marketing Strategy

Tips for Effective Referral Marketing Strategy

Social media has made many of us habitual referral sources just by sharing a recent buying experience. Most businesses however, prefer a more direct referral. So many companies develop a referral marketing strategy. An effective referral strategy can reduce overall...

Brandless Brand Marketing To Millennials (A Case Study)

Brandless Brand Marketing To Millennials (A Case Study)

  With nearly $50 Million from Venture Capitalist the Brandless brand marketing to Millennials touches upon all the right hot buttons for the largest segment of the US population.   The founders of the concept have years of experience launching and managing...