Sales Promotion Strategies

9 Ways Point of Sale Systems Can Boost Sales

More than a simple cash register transaction, there are at least 9 ways Point Of Sale Systems can boost sales and retain customers. By way of definition, a Point of Sale system replaces the cash register at retail check-out. Typically there is a computer and a...

Holidays 2016 Promotional Planning Strategies

Online Marketplaces Drive Big Changes Now is the time to quickly implement your holidays 2016 promotional planning strategies. Amazon Prime Day, held in July, changed shopping patterns this year. They motivated consumers to shop often and early to get the best deal...

Cost Effective Every Door Direct Mail

I don’t know about you but recently I have been receiving more of the every door direct mail though the post office. How do I know? It just appears, there typically isn’t any postage on it and yet it was delivered with my mail. Now, in my mind, this is different than...

DIY Sweepstakes: Can you make them work for you?

Everyone loves a giveaway because everyone loves getting something for free. And a tried and true marketing technique that is being used more and more is a sweepstakes. The proliferation of social media has made sweepstakes much easier to manage and to get the...