Sales Promotion Strategies

Is your Cost Per Lead campaign working?

As online advertising continues to be a major part of marketing plans, how do you determine the right budget? One of the first things needed is the evaluation of the goals you want to achieve. What kind of leads do you want and what is the cost per lead you are...

Kill Or Keep Marketing Plan For Mobile Apps

More Progressive Web Bots Push Content As omnichannel worlds collide, your kill or keep marketing plan for mobile apps needs to consider innovations within the mobile platform. Native apps, that specifically promote a product, service or brand, are being phased out...

Tips for Better Trade Show Results

When was the last time you really looked at your trade show marketing plan? Or better yet, do you even have one?  If you don’t, you aren’t alone. Even though trade shows can be a big expense for a company, many company’s just “wing” it. Why Participate In Trade Shows...

8 Great Urban Marketing Tactics

Understanding your target market is key in developing any successful marketing campaign. And one place to start is are you developing a rural or urban marketing initiative. Rural marketing programs have typically been geared toward a blue collar and lower income...

Product Sampling Marketing

Product sampling marketing campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion techniques. The value of a free sample delivery campaign may be tracked for a year or longer, while a value-added coupon’s impact may...

How To Promote A Successful Kiosk

Knowing how to promote a successful kiosk can get you a piece of the specialty retail industry, which generates an amazing $12 billion annually. I once heard Martha Stewart speak on a talk show appearance about how she got her start selling pies at a bake sale. After...