Sales Promotion Strategies

Would Penetration Pricing Work for your Next Promotion?

As a business owner or manager, you are always looking to develop new products and programs that will grow your business. Unfortunately cutting through the competitive clutter can at times be extremely difficult. We all want to increase market share. It is how we stay...

Take Advantage of Effective Promotional Items

Companies use promotional items for many reasons for their business:  Branding an event, a leave behind gift at a meeting, community outreach, trade show pre-promotion as well as on-site promotional giveaways, employee recognition, sales incentives, and so much more....

Increase Demand Using Coupon Strategies

Businesses launch coupon strategies to create increased demand for their products or services, while staying focused on revenue objectives. Before you consider a coupon discount, understanding the perceived consumer value of your product is important. Depending on...

Using Sales Promotion Builds Customer Loyalty and Sales!

Sales promotion is a very effective tool for getting consumers to change their buying behavior to buy now or to buy more frequently.  I am a regular shopper at one major department store. Why? Because I am a part of their loyalty program. While I didn’t sign up for a...

Is your Cost Per Lead campaign working?

As online advertising continues to be a major part of marketing plans, how do you determine the right budget? One of the first things needed is the evaluation of the goals you want to achieve. What kind of leads do you want and what is the cost per lead you are...

Kill Or Keep Marketing Plan For Mobile Apps

More Progressive Web Bots Push Content As omnichannel worlds collide, your kill or keep marketing plan for mobile apps needs to consider innovations within the mobile platform. Native apps, that specifically promote a product, service or brand, are being phased out...

Tips for Better Trade Show Results

When was the last time you really looked at your trade show marketing plan? Or better yet, do you even have one?  If you don’t, you aren’t alone. Even though trade shows can be a big expense for a company, many company’s just “wing” it. Why Participate In Trade Shows...

8 Great Urban Marketing Tactics

Understanding your target market is key in developing any successful marketing campaign. And one place to start is are you developing a rural or urban marketing initiative. Rural marketing programs have typically been geared toward a blue collar and lower income...

Product Sampling Marketing

Product sampling marketing campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion techniques. The value of a free sample delivery campaign may be tracked for a year or longer, while a value-added coupon’s impact may...