Tools & Resources

How Many Surveys Do You Get Weekly? (Lots?)

How Many Surveys Do You Get Weekly? (Lots?)

Surveys Are a Great Tool For Business Improvement I am sure you are familiar with Survey Monkey. If not, I would be surprised. Survey Monkey is one of the more popular free online survey options available today that allows you to customize your surveys. I probably...

Sales Promotions Gone Wrong

Sales Promotions Gone Wrong

Embarrassing Promotional Push Back By Personnel We’ve all been there. The moment of truth; where we experience sales promotions gone wrong as consumers. While attempting to redeem a dinner coupon when the check arrives; or expecting a promised free-with-purchase...

How Understanding the Customer Journey Increases Sales

How Understanding the Customer Journey Increases Sales

How do you develop a sales promotion program that will resonant with your target customers? Where do you start? One key component that we’ve talk about in previous posts is knowing who your customer is. We’ve discussed understanding their demographics and...

Stress Balls – A Great Brand Ambassador

Stress Balls – A Great Brand Ambassador

I would venture to guess that most everyone has received a stress ball at some point in their life. You know, those round (not always) balls that you’re supposed to squeeze to relief stress. They are a very popular promotional tool for many reasons. These great stress...

Project Your Best Image With Cool Business Cards

Project Your Best Image With Cool Business Cards

In the 7 seconds it takes to make a first impression, demonstrate your brand image with cool business cards to instantly establish an identity. At a recent networking event I was introduced to a magician who performs at corporate events. As he handed me his card it...

Retweet Entries Increases Sweepstakes Promotion Relevance

Retweet Entries Increases Sweepstakes Promotion Relevance

Using Twitter to promote a sweepstakes gets your campaign out to millions of viewers at an astonishing level. The unique feature of retweet entries exponentially increases sweepstakes promotion relevance. Now anyone, from a global brand to a home-based start-up,  can...

High End Promotional Products

High End Promotional Products

When most people think about promotional products they don’t think high end, they think – cheap giveaways, trinkets & trash or tchotchkes. Personally I’m not enamored with any of those descriptions for a very effective promotional marketing tool. Promotional...

Low Minimum Promotional Items

Low Minimum Promotional Items

How many times as a business professional have you searched for promo products for an upcoming function only to discover that you are required to order a large quantity when you just need 50? It’s not unusual, but with the different imprinting processes today you can...

Develop an Initial Sales Promotion Schedule

Develop an Initial Sales Promotion Schedule

  To develop an initial sales promotion schedule, the campaign manager or marketing agency needs to understand how the campaign fits with the types of marketing strategies being used. Sales Promotion is generally a one-time project, launched to align with the...

Cool Gadget Gifts for 2015

Cool Gadget Gifts for 2015

At the end of every year during the holiday season most of the big “technology” companies come out with new gadgets to entice everyone to get the newest, greatest “gadget” for their holiday gifts. Well, when you look at promotional products over the last few years...

Subliminal Integrated Direct Response Promotions

Subliminal Integrated Direct Response Promotions

Have you ever been hypnotized into watching the Shopping network as you scan around to see what’s on TV? I’ll admit it, lately I have been tuning in to learn how they do what they do so well. I become memorized, as they get deeper into their product sales pitch. This...

How To Fail At Product Launch

How To Fail At Product Launch

Even the extremely successful new product launch geniuses of Apple computer suffered from ‘bendgate’ soon after the launch of the iPhone 6. If you are ever involved in a new product development effort be prepared for a shock as you learn first-hand how to fail at...

Point-of-Sale Marketing Return On Investment

Point-of-Sale Marketing Return On Investment

The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase Advertising Institute (POPAI). POPAI’s 2014 Mass Merchant Shopper Engagement...