Tools & Resources
Is your Elevator Pitch Working? Tips for a More Effective Pitch
If you’ve been in business any length of time you’ve heard that you should have an elevator pitch, or also known as an elevator speech or that thirty second commercial about yourself and business. Why? Because it’s vital to be able to quickly introduce yourself and...
The 5 Content Strategy Steps To Business Success
Your Values and Vision Are As Important As Your Product The 5 content strategy steps to business success is all about creating content marketing using those high-level, abstract, sometimes head-numbing elements everyone struggles with during the traditional strategic...
Virtual Reality Marketing Changing Behavior
Our Brains Believe This Is Actually Happening Virtual Reality marketing has been successfully used in changing consumer behavior by having a subject’s brain experience a situation, as if it were real. Experiments by Jeremy Bailenson, Stanford University, have created...
Promoting eCommerce Using Sales Promotion Techniques (Response Stimulators)
When promoting ecommerce using sales promotion techniques you have to first consider and implement all the necessary steps to successful online marketing for your site. Sales promotions enhance your marketing by driving traffic and motivating people to share, buy and...
Incorporate Fair Trade To Define A Purpose
Should Brands incorporate Fair Trade into their strategies to define a purpose as global social issues grow in importance? Ben & Jerry’s ice cream made a commitment to convert all its flavors to Fair Trade certified ingredients in 2005. By 2015 all their sugar,...
Sales Promotion Applied To Profit Maximization
There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for advancing. As a marketer for a retail business I used sales promotion to...
Clarifying Credit Card Chip and Radio Frequency ID Cards (Along With Opportunities to Increase Sales)
Confusion About New Chip Cards Clarifying credit card chip and Radio Frequency ID cards for marketers and consumers is a top search item. The confusion is that chip cards have been around for 20 years. Why the big push now to get everyone to convert to the new chip...
Are You Working Your Marketing Calendar Effectively?
I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my company’s sales and marketing plans for the previous year and write down my...
Top 10 Promotional Products Under $10 (so many options)
It’s hard for me to believe but I have had my own promotional marketing and products business for 24 years as of July 7, 2016!! I have seen this industry grow and change quite a lot during these past 24 years. And I have to say, that the promotional product...
Are Mail-In Rebates Dead (Or Just Genraetically Modified)
With changes in technology and with all the talk about retailer and consumer backlash the question of ‘are mail-in rebates dead’ on the surface appears as be a ‘yes’. ..Or are they? Recently I went to buy wine for a family reunion when I was visiting another part of...
Do You Stand Out with Cool Business Cards? ( Maybe you should)
I attended a panel discussion recently that focused on marketing in a digital world. There was a wide variety of expertise and I found it very interesting to hear all the different perspectives. One they all agreed upon was that traditional marketing elements are not...
Is It a Bad Thing if Your Webinar Is Like an Infomercial? (Promoting Passion To Succeed)
Infomercials Get Down and Dirty To Create an Experience Infomercial definition is a TV program centered on information about a product, with a suggestion to buy incorporated throughout the presentation. The product being featured solves a problem or meets a need that...
How to Motivate Employees (7 Tips to Consider)
I have to admit that I have always been pretty much a self-motivating employee. I guess it’s in my DNA to want to get the job done in the best way possible for the greatest results. So, in my mind I was always a great employee. Some of my past employer’s may have a...
Increase Customers With Retargeting Sales Promotion Strategies (The Ultimate Cat & Mouse Game)
We Love To Window Shop, Especially Online. In recent years, we have had the ability to increase customers with retargeting strategies. With so much online and direct marketing clutter, sales promotion techniques often break through and motivate more prospects to take...
Sales Promotion and Personal Branding (Motivating Awareness & Action)
How Personal Branding Connects With People When your personal brand is closely tied to your business, sales promotions techniques can be adapted to showcase your expertise, increase awareness and motivate your audience to act. Everyone has a personal brand, whether...