Tools & Resources

Incorporate Fair Trade To Define A Purpose

Should Brands incorporate Fair Trade into their strategies to define a purpose as global social issues grow in importance? Ben & Jerry’s ice cream made a commitment to convert all its flavors to Fair Trade certified ingredients in 2005. By 2015 all their sugar,...

Sales Promotion Applied To Profit Maximization

There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for advancing. As a marketer for a retail business I used sales promotion to...

Are You Working Your Marketing Calendar Effectively?

I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my company’s sales and marketing plans for the previous year and write down my...

Are Mail-In Rebates Dead (Or Just Genraetically Modified)

With changes in technology and with all the talk about retailer and consumer backlash the question of ‘are mail-in rebates dead’ on the surface appears as be a ‘yes’. ..Or are they? Recently I went to buy wine for a family reunion when I was visiting another part of...

How to Motivate Employees (7 Tips to Consider)

I have to admit that I have always been pretty much a self-motivating employee. I guess it’s in my DNA to want to get the job done in the best way possible for the greatest results. So, in my mind I was always a great employee. Some of my past employer’s may have a...

How Many Surveys Do You Get Weekly? (Lots?)

Surveys Are a Great Tool For Business Improvement I am sure you are familiar with Survey Monkey. If not, I would be surprised. Survey Monkey is one of the more popular free online survey options available today that allows you to customize your surveys. I probably...

Sales Promotions Gone Wrong

Embarrassing Promotional Push Back By Personnel We’ve all been there. The moment of truth; where we experience sales promotions gone wrong as consumers. While attempting to redeem a dinner coupon when the check arrives; or expecting a promised free-with-purchase...

How Understanding the Customer Journey Increases Sales

How do you develop a sales promotion program that will resonant with your target customers? Where do you start? One key component that we’ve talk about in previous posts is knowing who your customer is. We’ve discussed understanding their demographics and...