Tools & Resources

The 5 Content Strategy Steps To Business Success

The 5 Content Strategy Steps To Business Success

Your Values and Vision Are As Important As Your Product The 5 content strategy steps to business success is all about creating content marketing using those high-level, abstract, sometimes head-numbing elements everyone struggles with during the traditional strategic...

Virtual Reality Marketing Changing Behavior

Virtual Reality Marketing Changing Behavior

Our Brains Believe This Is Actually Happening Virtual Reality marketing has been successfully used in changing consumer behavior by having a subject’s brain experience a situation, as if it were real. Experiments by Jeremy Bailenson, Stanford University, have created...

Incorporate Fair Trade To Define A Purpose

Incorporate Fair Trade To Define A Purpose

Should Brands incorporate Fair Trade into their strategies to define a purpose as global social issues grow in importance? Ben & Jerry’s ice cream made a commitment to convert all its flavors to Fair Trade certified ingredients in 2005. By 2015 all their sugar,...

Sales Promotion Applied To Profit Maximization

Sales Promotion Applied To Profit Maximization

There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for advancing. As a marketer for a retail business I used sales promotion to...

Are You Working Your Marketing Calendar Effectively?

Are You Working Your Marketing Calendar Effectively?

I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my company’s sales and marketing plans for the previous year and write down my...

Are Mail-In Rebates Dead (Or Just Genraetically Modified)

Are Mail-In Rebates Dead (Or Just Genraetically Modified)

With changes in technology and with all the talk about retailer and consumer backlash the question of ‘are mail-in rebates dead’ on the surface appears as be a ‘yes’. ..Or are they? Recently I went to buy wine for a family reunion when I was visiting another part of...

How to Motivate Employees (7 Tips to Consider)

How to Motivate Employees (7 Tips to Consider)

I have to admit that I have always been pretty much a self-motivating employee. I guess it’s in my DNA to want to get the job done in the best way possible for the greatest results. So, in my mind I was always a great employee. Some of my past employer’s may have a...