Tools & Resources

Are You Working Your Marketing Calendar Effectively?

I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my company’s sales and marketing plans for the previous year and write down my...

Are Mail-In Rebates Dead (Or Just Genraetically Modified)

With changes in technology and with all the talk about retailer and consumer backlash the question of ‘are mail-in rebates dead’ on the surface appears as be a ‘yes’. ..Or are they? Recently I went to buy wine for a family reunion when I was visiting another part of...

How to Motivate Employees (7 Tips to Consider)

I have to admit that I have always been pretty much a self-motivating employee. I guess it’s in my DNA to want to get the job done in the best way possible for the greatest results. So, in my mind I was always a great employee. Some of my past employer’s may have a...

How Many Surveys Do You Get Weekly? (Lots?)

Surveys Are a Great Tool For Business Improvement I am sure you are familiar with Survey Monkey. If not, I would be surprised. Survey Monkey is one of the more popular free online survey options available today that allows you to customize your surveys. I probably...

Sales Promotions Gone Wrong

Embarrassing Promotional Push Back By Personnel We’ve all been there. The moment of truth; where we experience sales promotions gone wrong as consumers. While attempting to redeem a dinner coupon when the check arrives; or expecting a promised free-with-purchase...

How Understanding the Customer Journey Increases Sales

How do you develop a sales promotion program that will resonant with your target customers? Where do you start? One key component that we’ve talk about in previous posts is knowing who your customer is. We’ve discussed understanding their demographics and...

Stress Balls – A Great Brand Ambassador

I would venture to guess that most everyone has received a stress ball at some point in their life. You know, those round (not always) balls that you’re supposed to squeeze to relief stress. They are a very popular promotional tool for many reasons. These great stress...

Project Your Best Image With Cool Business Cards

In the 7 seconds it takes to make a first impression, demonstrate your brand image with cool business cards to instantly establish an identity. At a recent networking event I was introduced to a magician who performs at corporate events. As he handed me his card it...