Tools & Resources

5 Insights Into What Makes A Good Leader (You Have Power)

What Makes A Person A Good Leader Is Their Ability To Set Goals And Achieve Desired Results   The process of developing your leader skills is specifically about doing those things that lead to getting improved results. Developing your leadership traits requires:...

Key to Effective Business SWOT Analysis

When was the last time your company sat down and evaluated the business? Really explored what was going right and what could possibly change the trajectory of the business success? Every business should not only be aware of what a SWOT analysis is but should be...

Grow Sales through Effective Business Networking

When I speak with people about business networking many times I get a big Groan. Many say they don’t like walking into a room full of strangers and introducing themselves. Now, we all have our moments of shyness. It’s natural. But in just about any business, business...

3 Underlying Factors To Experiential Marketing Success

There are 3 underlying factors to experiential marketing success.  I have consistently applied these concepts when creating campaigns as this brand building strategy has evolved. I began my career in marketing creating product sampling and special events for major...

Youth Incentives Program Builds Character

School shootings, bullying and the lack of strong social attachment are some of the growing problems among teens within our society. When a teen feels rejected, isolated and alone, problems begin to arise. Many younger people may move towards becoming more introverted...

5 Ways Sales Promotion Boosts Content Marketing

Spark The Imagination And Motivate Action Here are 5 ways sales promotion boosts content marketing effectiveness as the emotional motivator that closes the loop, inspires the imagination and makes the sale. Engaging customers and prospects with relevant content, that...

The 5 Content Strategy Steps To Business Success

Your Values and Vision Are As Important As Your Product The 5 content strategy steps to business success is all about creating content marketing using those high-level, abstract, sometimes head-numbing elements everyone struggles with during the traditional strategic...

Virtual Reality Marketing Changing Behavior

Our Brains Believe This Is Actually Happening Virtual Reality marketing has been successfully used in changing consumer behavior by having a subject’s brain experience a situation, as if it were real. Experiments by Jeremy Bailenson, Stanford University, have created...

Incorporate Fair Trade To Define A Purpose

Should Brands incorporate Fair Trade into their strategies to define a purpose as global social issues grow in importance? Ben & Jerry’s ice cream made a commitment to convert all its flavors to Fair Trade certified ingredients in 2005. By 2015 all their sugar,...

Sales Promotion Applied To Profit Maximization

There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for advancing. As a marketer for a retail business I used sales promotion to...