Tools & Resources

10 Ways Visual Marketing Increases Response

10 Ways Visual Marketing Increases Response

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. Oxytocin levels in the brain are often increased creating a higher level of happiness when a consumer sees a sales promotional offer. Visual content is...

5 Ways to Better Build Your Online Reputation Management

5 Ways to Better Build Your Online Reputation Management

A good reputation that has taken you years to cultivate can crash in minutes. That is why reputation management is essential for all business brands. Big brands are often expected to do well in this regard. But sometimes they don't. United Airlines is a good example...

Consumer Sales Promotion Tools: An Inside Look

Consumer Sales Promotion Tools: An Inside Look

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying process. Once you thoroughly understand all the steps your customer takes in...

6 Marketing Landing Page Design Tactics That Get Results

6 Marketing Landing Page Design Tactics That Get Results

  The sole objective of your sales promotion landing page is to convert! To have the visitor take immediate action. When you create a sales promotion, you will get your highest campaign results with a very simple landing page design. The best landing pages...

Increase Earned Media Magnitude With Sales Promotion

Increase Earned Media Magnitude With Sales Promotion

Free Media Is Yours For The Taking Increase your earned media magnitude by overlaying a schedule of sales promotional techniques mixed into your earned media promotion plan. The standard way to generate earned media results is to use traditional marketing promotions,...

5 Insights Into What Makes A Good Leader (You Have Power)

5 Insights Into What Makes A Good Leader (You Have Power)

What Makes A Person A Good Leader Is Their Ability To Set Goals And Achieve Desired Results   The process of developing your leader skills is specifically about doing those things that lead to getting improved results. Developing your leadership traits requires:...

Key to Effective Business SWOT Analysis

Key to Effective Business SWOT Analysis

When was the last time your company sat down and evaluated the business? Really explored what was going right and what could possibly change the trajectory of the business success? Every business should not only be aware of what a SWOT analysis is but should be...

Grow Sales through Effective Business Networking

Grow Sales through Effective Business Networking

When I speak with people about business networking many times I get a big Groan. Many say they don’t like walking into a room full of strangers and introducing themselves. Now, we all have our moments of shyness. It’s natural. But in just about any business, business...

3 Underlying Factors To Experiential Marketing Success

3 Underlying Factors To Experiential Marketing Success

There are 3 underlying factors to experiential marketing success.  I have consistently applied these concepts when creating campaigns as this brand building strategy has evolved. I began my career in marketing creating product sampling and special events for major...

Youth Incentives Program Builds Character

Youth Incentives Program Builds Character

School shootings, bullying and the lack of strong social attachment are some of the growing problems among teens within our society. When a teen feels rejected, isolated and alone, problems begin to arise. Many younger people may move towards becoming more introverted...

5 Ways Sales Promotion Boosts Content Marketing

5 Ways Sales Promotion Boosts Content Marketing

Spark The Imagination And Motivate Action Here are 5 ways sales promotion boosts content marketing effectiveness as the emotional motivator that closes the loop, inspires the imagination and makes the sale. Engaging customers and prospects with relevant content, that...