Lateral Loyalty Programs a Big Win For Small Business

Lateral Loyalty Programs a Big Win For Small Business

In the lean growth years and beyond, small businesses have benefited from the business friendly services and rewards provided by programs, such as the Starwood American Express Open account, and other business focused credit card programs. With the explosion of...
Creating Successful Sponsorship Marketing Promotions

Creating Successful Sponsorship Marketing Promotions

The goal of a sponsorship investment is to harness the passion generated by the relationship to build awareness, differentiate your product from the competition and reach new market segments. That very passion you seek to harness may get in the way of negotiating a...